In what is probably the lamest news for the day – Will.I.Am is taking legal action against Pharrell Williams and his ‘i am OTHER’ clothing brand because of the fact that he apparently owns the rights to the phrase ‘I am’.
Apparently if Pharrell was to go ahead with marketing his ‘i am OTHER’ brand it would bear too much similarity to the goods marked with the ‘Will.i.Am’ brand and will “likely dilute the I AM mark and the WILL.I.AM mark.”
Pharrell responded with this:
“I am disappointed that Will, a fellow artist, would file a case against me. I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do.”
Since then Will.i.am’s lawyer, Ken Hertz, has tried to save a bit of face and has issued a statement saying that the musician -has launched an objection with the US Patent & Trademark Office to the use of “i am OTHER”, claiming that it is “confusingly similar” to the names of several of his business entities.
“We own a trademark,” wrote Hertz. “They have applied for a trademark. We think their proposed trademark is too close to our registered and common law trademarks. They disagree.
“We hope to work out a sensible compromise that will allow both parties to move forward without unnecessary acrimony.”
I don’t know… Still seems a bit douchey to me.