Chicken Licken‘s recently ditched their long-format adverts for six new, short-n-sweet clips that bring their Soul Sisters to life. The series of skits celebrates women and brings a little humour to their everyday struggles.
The commercials feature different scenes in which the Soul Sisters come to the rescue and offer a soulful and supporting hand. One woman’s card is declined at the supermarket, while another’s work presentation doesn’t go as planned and one clip, the Soul Sisters help a young man who is trying to come out to his father.
But of course, it’s all about the product at the end of the day – Chicken Licken launched the quirky series to advertise its new R58.90 Soul Sister Party pack, which includes four chicken pieces and chips.
Watch Chicken Licken’s soulful new series of adverts below.