I can hardly believe it but it is almost time for our matrics to start their journeys into the real world, beginning with the annual Vodacom 4U Rage Festival. G&G Productions is already hard at work producing bigger, louder and safer celebrations for youth cross the country in the coastal towns of Umhlanga, Ballito, Durban and Plettenberg Bay.
2012 marks the 11th year of G&G Productions running the Vodacom 4U Rage Festival, which is once again backed by the power of Vodacom 4U and BlackBerry.
Greg Walsh, Managing Director of G&G Productions says,
“Our goal every year is to make Rage an unforgettable experience for everyone involved, be it those who attend the events day and night or our partner brands who bring unbelievable value and unique experiential touch-points to the youth each and every year. The G&G brand promise of being “South Africa’s loudest event brand” is something we are very serious about so we are always looking for new ways to impress our audiences.”
Since its first year in 2001, Rage-goers have increased from 8000 to a whopping 120 000. “We are expecting a footfall of 135 000 this year,” says Walsh. “We pride ourselves on providing the ultimate let-loose experiences at beautiful coastal hotspots so that students can experience the South African version of America’s ‘Springbreak’ (hosted by Cancun in Mexico).”
A safe party is also high on the list of standards for the festival with G&G Productions providing an efficient branded shuttle system to ensure that Ragers can get to all events and return safely to their places of accommodation. Each trip costs between R10 and R30 and is heavily subsidized by G&G to ensure affordability for students. Further to this, the unique Rage Passports make it easier to track individuals across the different venues where Rage events take place so that concerned parents are able to contact G&G personnel in case of emergency. Local municipality, police, fire safety and disaster management are fully involved and form part of the intricate safety network set up to further ensure that events are responsible.
G&G Productions is also launching its very first CSI initiative to give back to the community through the 4U Rage Festival. R25 from every Passport sold will go to a newly set up foundation entitled Rage For Good. Event partners, sponsors and artists will be invited to contribute as well. Then as an extra little touch of goodness, Ragers can earn a Rage Passport on a “give to get” program, whereby they give 16 hours of their time to one of the four projects in Gauteng and Kwa-Dukuza that are supported by the foundation in return for one of the much coveted passports.
So who can you expect to see? Well for starters they’ve already booked Dimitri Vegas, Like Mike and Nervo, who collaborated to create the official Tomorrowland 2011 soundtrack and performed at the renowned Belgian music festival recently. These internationals will be backed by the best 5FM deck-masters including DJ Fresh, Euphonik, Roger Goode and Gareth Cliff as well as club bangers Kent, Pascal and Pearce and P.H Phat. Further big names will be coastal-bound to perform on-stage at 4U Rage Festival, such as Goldfish, Jack Parow, Die Heuwels Fantasties, Van Coke Cartel and Good Luck. Completing the lineup are exciting up and coming talents such as Amigo, Chef, Digital Kaos, Haezer, Dizzy Cam, Funky B, G-Funk, Niskerone, Sp!ndoctor, Headphase, Justin Miller, Icarus, Jay Tweek, Royal K, Kyle Worde, Nick Supply, Das Kapital, DJ Mo, Peter Booth, Sibot, Rayns, DJ Dunn, Tomorrow’s Will and Veranda Panda. Most of these acts perform a minimum of five times each, ensuring that every night contains the kind of customised variety that the millennial youth demand.
BlackBerry is launching a new app on BlackBerry App World, which will allow Rage-goers to access exclusive content, music downloads, festival maps and programs, and of course, allow them to share information, pictures and content and enter competitions. Quite a nice touch.
More details are available at www.ragefestival.co.za.
4U Rage Passports are available through Rage Agents assigned at over 300 schools nationally and will be launched this month. These Rage Passports are a prepaid, easy access pass into all venues and hot spots under the 4U Rage Festival banner. There are four types of 4U Rage Festival Passports available: VIP Platinum Passport, Ballito Passport, Umhlanga Passport and Plett Rage Passport.
With all Passports, Ragers can look forward to discounts at many fast food outlets, restaurants, bottles stores, clothing stores and activities in each region. VIP Platinum Passport holders even get their very own limited edition merchandise as part of the package at no extra cost. Depending on the Passport purchased, holders gain access to up to 42 events in the region. Passports are available from R650 to R1400 at schools and Vodacom 4U stores nationwide.
• Date – 23 November 2012 – 11 December 2012
• Venue – Umhlanga, Ballito, Plettenberg Bay
• Time – All day and all night
• Cost – VIP Platinum Rage Passport – R1400
Umhlanga Rage Passport – R850
Plett Rage Passport – R850