The latest company to challenge and make use of a social issue is razor brand, Gillette. Their latest marketing piece, which is reportedly inspired by the #MeToo movement, has a question for the modern day man -“Is this the best a man can get?” Playing on their 20-year tagline and changing it to “The best a man can be.”
The advert, which went viral, has caused quite a bit of fuss with some even calling for it to be banned. Bernice King, daughter of the late Martin Luther King, said the commercial was not anti-male at all but pro-humanity. Most of the backlash has come from the conservative community worldwide – Piers Morgan of BBC reacted on Twitter,
I’ve used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
— Piers Morgan (@piersmorgan) January 14, 2019
Like that’s worked out well this far, right? Watch the full advert below.