Uber SA trials cheaper ride options, with trips starting from only R19

Photo by Austin Distel on Unsplash

Uber SA announced it will be testing a new and cheaper ride option in the country called UberNAM with trips starting from only R19. The current minimum rate on Uber rides is R25.

UberNAM is similar to Bolt’s GO option (20% cheaper than Bolt’s normal pricing) as both services use hatchback vehicles, which according to the company are, “more affordable to maintain and run” compared to sedans.

Uber is testing the new service in an effort to increase rides. The company said that pricing is a clear barrier when it comes to travelling, and has been further exacerbated by the pandemic.

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“We are aware trends have changed across South Africa and consumers are more price-sensitive,” Uber’s general manager for Sub Saharan Africa, Frans Hiemstra, said. “In these difficult times, we want to ensure we deliver more affordable options with the same door-to-door safety standards while unlocking further earning opportunities for driver-partners.

UberNAM will be available in select areas in Johannesburg and Cape Town, meaning not all riders will see this option at first. However, the company plans to expand the service across South Africa.

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