TRUE ROOTS: PARTYING FOR A PURPOSE


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Words by Dean Jones
(with contributions from True Roots)

With a slogan like ‘Events With Soul’ it is not difficult to imagine what the driving force behind the True Roots concept is. However, upon speaking to the team involved in this young organization I was quick to realize that their passion and motivation runs far deeper than that of your average event promoters.

Having only launched in August of 2016, True Roots has already begun to establish itself amongst party-goers who are looking for a more ‘meaningful’ experience whilst painting the town red. Starting with a small clothing drive on a First Thursday to throwing a much-talked-about debut event entitled ‘The Furnace’ at The Three Feathers, they have already made an impact not only on the local party-scene but also on the lives of those in need. A fundamental part of the brand’s existence is its mission to use the platform of partying to give back – as such, they have joined forces with their current outreach partner of choice ‘Starting Chance’ to aid in building a childhood development centre in Mfuleni. Whilst a large part of True Roots was undoubtedly born out of a love for celebration and good music, the team recognized the endless potential that events have to facilitate social change particularly through their ability to connect like-minded individuals and stimulate important discourse. Their ethos is therefore strongly embedded in this idea and is carried throughout each part of their planning process and affects every decision from line-up to venue.

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At their debut event, for example, they had the likes of Paul Waxon, DJ Mighty and Devon & Bronson behind the decks, once again proving their commitment to showcasing diversity and giving some of Cape Town’s more eclectic acts their due time to share their art. In turn, they managed to fulfill their goal of attracting a racially representative crowd true of South Africa’s social demographic. As avid party-people themselves, the team at True Roots has realized (through experience) the ever-growing necessity to break away from the current trends of exclusivity, excess and profit-maximization in favour of creating comfortable, unconstrained environments where people exchange smiles, make meaningful connections and ultimately ‘party for a purpose’. Yet still, at the end of the day throwing unique, fresh and fun events is the core focus:

“The True Roots ethos stems from our local soil, celebrating and supporting South African development, outreach and transformation… We believe in throwing parties for change… Through quality music and the right people, the potential to bring about this change is limitless.” – True Roots

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Their next event ‘The Flying Carpet’ aims to prove just that. With this edition being held on East City Studios’ spacious rooftop in the heart of Cape Town central, the space alone should be enough to wet your appetite with breathtaking views of both Table Mountain and Lion’s Head. Rather than having the event at an already-established club, they have opted to transform an untapped space in pursuit of giving attendees something to remember. With a panoramic view of Cape Town and its beauty, the venue seems perfectly suited to being filled with people from all corners of the city (and the world) in celebration of the special place that we call The Mother City. For this one I’ve been told to expect ‘wandering gypsies, genies, mystical princesses, sex gurus, sultans and alchemists’ – so I think it’s safe to say, leave your inhibitions at home, but don’t forgot to bring your best party pants and take the opportunity to express yourself, make friends, be merry and most importantly, boogie for a good cause!

Event details:

Place: East City Studios – 62 Roeland Street, Cape Town
Time: 3pm – 2am
Lineup: Earth Sign, Mighty, Paul Waxon, Pierre Estienne, Toby2Shoes, J-Cue

Tickets:

The Golden Guru (Early) – R80
The Alchemist (Standard) – R100
The Cheese Merchant (Door) – R120 (if available)

NB: If these prices are unaffordable to you, please contact us directly, we are open to giving discounted tickets to those willing to volunteer their time to the True Roots Project

Links:

Facebook: https://www.facebook.com/TrueRoots.co.za/
Official Website: http://www.trueroots.co.za
Starting Chance (Charity): http://www.startingchance.org.za

Rumoured to have the blue-prints for Krang's TechnoDrome, stolen straight from Dimension X, he’s the type of guy who exudes so much coolness that he adds whole countries on Facebook at one time instead of just people. Always up for a party and a Tequila shot or two this is the guy who we always call first, both before and after a night out…

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