The South African edition of Top Gear magazine will serve as a print extension of the totally addictive television programme by the same name and will hit SA newsstands at the end of October.
“Top Gear is the biggest motoring media brand in the world. We’re very excited about working with BBC Magazines in bringing this highly enriched experience in motoring magazine journalism to South Africa,” said Media24 Magazines CEO John Relihan in an interview on Monday.
As far as content goes you can expect a top class product from editor Pierre Steyn, former editor of topCar, the other automotive title in Media24’s portfolio. A personal fan of Top Gear, Pierre had this to say ahead of the launch:
“What’s not to love about the highly entertaining mavericks of motoring journalism? The very unique content mix, irreverence and unpretentious tone of voice transcend all cultural and geographical barriers.
“The magazine also delivers on this brand promise, with careful attention to not simply repeating TV content. Jeremy Clarkson, Richard Hammond and James May play a vital role in the magazine content; all three contribute monthly columns and features and rotate the Editor’s letter between them. The Stig is equally a part of the magazine, as we regularly put his driving talents to the test.”
I’m sitting here, twiddling my thumbs until I can my hands on the first issue of Top Gear South Africa on October 24, 2011.