Like it or not, the dating game has completely changed thanks to apps like Tinder, which make it super easy to meet new people and also do the whole hookup thing (because let’s be honest, South Africa has to be the only country around the World that has people trying to use the app for anything other than sex). Unfortunately, due to the ease of signup for the app, your profile is inevitably going to get lost in the bunch of people who sign up for the app on a daily basis.
This is the main reason why Tinder is now trialing something called Tinder Boost (that and to make some more money off of your desperation). Tinder Boost is a new feature that allows users to have their profile shown first in the feed, similar to the “first view” ads available on Facebook and Twitter for video. The Tinder Boost works by bumping a user’s profile to the front of the feed for 30 minutes, so that while activated, other relevant potential matches in the area will see your profile before anyone else’s.
Here’s what Brian Norgard, Head of Revenue and Core Product, had to say about it:
We are always looking at ways to improve our user experience. Our tests in Australia and the U.K. show us that users receive 8-10x more profile views and 3x more matches on average when Boost is activated.
They’re still working on overall roll-out and pricing but the Aussie market, which has been one of the first to get the update, is currently sitting between $1.99 to $3.99, which if you think about it isn’t that bad if you’re super keen to get a broomstick up your arse (don’t ask, it’s just something I heard happened after a mate’s Tinder date). Suppose we’ll just need to wait and see for when the app update is going to be available in South Africa.