This ad is only visible BYNIGHT

I’m always surfing the interwebs looking for examples where a love for the night results in something truly inspirational (for obvious reasons). Just last night, I came across a really cool ad from South Australian brewing company Coopers (like the first Australians to do something good) called “Life After Dark”. The ad features a billboard that was handcrafted by Chicago based street artist and illustrator Pose.

What made this billboard different was the fact that it was treated with ultraviolet paint, meaning that Pose’s work would only show up once the sun had gone down and night time had taken over. The ad is located on the corner of Brunswick St and Rose St, in Fitzroy, Melbourne.

The billboard also has a 3 part video which details behind-the-scenes footage of the creation process.

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Im a guy with a very particular view of life... im not quite sure what that view is just yet, but when I find out I'll be sure to let you know...