The Nestlé FITNESS Bra Cam busts guys looking at boobies

Nestle fitness bra

As part of Nestlé FITNESS’ plans to raising awareness around breast cancer via their Pink Ribbon initiative they decided to provide a woman with a bra fitted with a hidden camera, and a very particular mission: to remind women around the world to check their breasts regularly to help prevent breast cancer.

Sure it is a bit of cliche to remind us of how often we (boys & girls) look at women’s boobs, but it is really effective in promoting the message that you should take care and have yourself checked often to have the best chance at beating cancer. Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries and I’d like to do the something similar, starting here in SA by raising awareness.

Mooiness and guys (with our pesky testicles) – remember to get your bits checked.

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Im a guy with a very particular view of life... im not quite sure what that view is just yet, but when I find out I'll be sure to let you know...