I gotta say, I dig this! I know it’s 2 weeks old, but totally worth a show and watch if you haven’t seen it.
Incorporating the love of your country with a upcoming blockbuster and tailoring it to suit your company and offering, so to speak, in a creative and different way = Awesome!
The case in point here, is Air New Zealand making a in flight safety video using The Hobbit!
Well done to the lovers of sheep and rugby.