THAT Axe Advert That Got Banned & Their Follow Up Apology!

I don’t know if you have heard about the banned AXE that was recently removed from TV after the ASA  passed a ruling upholding a consumer complaint against the Ad. I am quite bummed cause the ad is awesome, who doesn’t like seeing mooiness on TV but I guess you just can’t please everyone… If you haven’t seen it yet (The one with the Angels falling from heaven), then have a look here:

Axe have gone as far as to do a written apology to all their loyal customers and this is also where they need OUR help… Check this out:

AXE Apology For “Fallen Angels” Advert

On the 26th October, the Advertising Standards Authority (ASA) passed a ruling upholding a consumer complaint against our latest TV advert and ordered the commercial pulled from the air. The advert, showing Angels succumbing to the seductive smell of our new fragrance, AXE Excite, and falling to earth to pursue the great smelling AXE Man, was part of a global campaign and has been received with great enthusiasm around the world. The Angels have made quite an impact in South Africa, and popular news, content and social media portals were quick to report on the ruling.

AXE South Africa respects the ASA’s decision and apologises to any consumers who may have been offended by the advert. That was never our intention. The advert has been duly removed from mass broadcast and we have resorted to showcasing some international versions of the advert on our private brand channels, including, where consumers opt-in for the type of tongue-in-cheek, sexy and sometimes edgy content AXE is known for.

As a show of good faith to those concerned, we have also made sure the seriousness of the matter is understood by our Angels, who will from now on try their very best to resist the seductive powers of The AXE Effect. To those AXE Men who have used, and who are continuing to use AXE Excite in the hope of seducing Angels, please note – whilst there is no individual danger of disciplinary action from the ASA, the Angels have been known to come in at quite a speed, and the use of AXE Excite is completely at your own risk.

Due to the incredible amount of support we have received in the press and through social media, we have invited everyone to have their say on our Facebook page. So what do you think? Would you like the Angels to keep falling? Let us know.

And don’t worry, the Angels are still permitted to host their Cloud 9 party on December 3rd, so if you haven’t already entered our competition for exclusive VIP tickets, then make sure you go to to enter.

We love mooiness and things like this should NEVER happen… SAVE the Angels & KEEP YOUR EYES ON MCBN for more information about the Cloud 9 coming up in December. We will have all the news & informations you need to know.

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Rumoured to have the blue-prints for Krang's TechnoDrome, stolen straight from Dimension X, he’s the type of guy who exudes so much coolness that he adds whole countries on Facebook at one time instead of just people. Always up for a party and a Tequila shot or two this is the guy who we always call first, both before and after a night out…


  1. The name Watcher, or Grigori, means “Those Who Watch”, or “Those Who Are Awake”,
    or “The Ones Who Never Sleep”.

    The Old Testament does not mention the notion of the fallen angels whatsoever. The actual first reference to a fallen angel/s does not show up until the New Testament, specifically Revelation 12 —

    ” And his tail (the dragon’s or Satan’s) drew the third part of the stars of Heaven (angels) and did cast them to Earth… and Satan, which deceived the whole world; he was cast out into the Earth and his angels were cast out with him.”

    In the writings of Enoch 1, there seems to be about 200 that fell ( a very small number I would say), naming about 19 (spelling variations observed) and listing the most prominent among them.
    In the Book of Enoch is mentioned that a group of angels lusted after mortal women. “No-No” sin. There is a very brief excerpt about this group in Genesis 6:2-4 —

    “That the sons of God saw the daughters of men, that they were beautiful; and they took wives for themselves of all whom they chose”.

    There is a group called the Watchers or Grigori. This is the group that this passage speaks of. They are said to look like human male, but taller/larger, they never slip and they are silent. In Jewish legend/lore it is said that there are good and evil watchers, the good watchers residing in the 5th Heaven, while the evil ones reside in the 3rd Heaven.

    The mysterious eighth order of angels, the gentle Grigori were created by God to be Earthly shepherds of the first humans. The Grigori were both physically and spiritually gigantic, at least by the standards of the people who later wrote about them. They served early humanity as vast reservoirs of information concerning the finer points of civilization, and their selflessness was beyond compare. They were also called the Watchers, as it was their job to observe humanity, lending a helping hand when necessary but not interfering in the course of human development.

    In the Book Of Enoch, it describes that God had sent a legion of angels to earth in order to watch over and assist man during the beginning of civilization. These angels taught man sciences which were forbidden by God such as the magic in herbs, reading the stars, divination and sorcery.

    Enoch goes on to say:
    “…but they chose husbands and wives from among the humans and led greatly debauched lives, neglecting their heavenly duties…”

    This angered God greatly and he banished the “fallen”.

    Sadly these angels were not suited to this job and instead of playing a positive role they began to teach man sciences that God had deemed to be forbidden.
    These subjects included astrology, divination, herb craft and magic.
    To compound this, they also began to lust after some of the women they were supposed to be guiding. In order to cohabitate with these women they even assumed physical forms. Although the church might argue that angels have no gender and therefore are unable to procreate anyway, the following excerpt from Genesis 6:4, points out that “the sons of God went to the daughters of men and had children by them”. The resulting half-breeds were named as the Nephilim.

    This kind of bad angelic behavior could not be tolerated and as a result the Grigori were taken from their posts and imprisoned in a layer of heaven. Although they appealed to Enoch to speak on their behalf to God, they remained bound for 70 generations. As for the Nephilim, it has been suggested that one of the main reasons for the great flood, was not only to punish man, but to cleanse the earth of the half-bred creatures created from the union of fallen spirit and flesh.

    Among the Strega the Watchers are called the Grigori. Originally there were 4 royal stars or Lords and they were called the Watchers. Each of these Lords ruled over one of the 4 cardinal points…North, South, East, West.

    North – Formalhaut – who marked Winter Solstice
    South – Regulus – who marked Summer Solstice
    East – Aldebaran – who marked the Vernal Equinox
    West – Antares – who marked Autumn Equinox

    In the Strega Mythos, the Watchers were Gods who guarded the Heavens and Earth. Over time the Greeks made them Gods of the 4 winds, and the Christians made them creatures of the Air. In Stregheria we call the elements from the altar. The Grigori are of a “higher” realm and guard the portals to the gods.

    In “A Dictionary of Angels” by Gustav Davidson, the good Watchers are portrayed as a high order of Angels, (Archangels), also known as Grigori or Irin.

    Chief of the Good Grigori are Archangels:
    Uriel, Raphael, Raguel, Michael, Zerachiel, Gabriel, and Remiel

    1. YASSSSSIS! you deserve a prize or something or to have mermaids and angels as wives and pets and shit!
      Impressive answer, so impressive I understand 4 and half lines of it! HAHA! 😀

    2. LOVE IT!!!!
      Thanks for that guy! I really enjoyed reading it, makes a lot of sense. Would love to pick your brain sometime!
      BIG UP!

  2. Some people REALLY have to grow up and realize their old fashioned pigeon holed opinions are not only lame but childish to ‘make’ other , now unable to enjoy a good advert with some very attractive woman. Probably conservative religious stuck ups. I mean really, they use their time and energy to complain about a ad, when we have so many bad situations in our beautiful country.

    They should rather go help the starving kids.

  3. They didn’t mean to offend anyone or anything, some people are definitely closed minded. I thought it would only be in small religious and cultural circles but it’s everywhere.

  4. wow, after reading these comments…it just reinforces the fact as to how morally degraded mankind has become. especially when they find sexual adverts to be normal and nothing to look down one’s nose at. makes me glad to know that i have higher standards than the rest of these who float around in the social cesspool.

    btw trolls, don’t bother replying to this. i will not know (nor do i even care) about whatever mental diarrhea you wish to smear my comment with. honestly all it will do is just label you as part of that group and reveal how shallow you really are. cheers!

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