Swedish House Mafia – Take One


2 years, 15 countries, 285 gigs. TAKE ONE offers a glimpse into the work, play and lifestyle of Swedish House Mafia.

If you haven’s seen this, then you should seriously consider watching it! It’s AWESOME! 50 minutes well spent we can assure you!

We have taken the pleasure of splitting it into 3 so you can watch it right here…

Here is the press release:

This documentary follows 3 DJs Axwell, Steve Angello and Sebastian Ingrosso known as Swedish House Mafia over the course of 2 years, 285 gigs and 15 countries. The film charts their journey from the point at which the Swedish House Mafia really starts to cause big waves to finishing their first hit single, ONE, under a ground breaking joint venture record deal with Virgin Records.

The film is a rollercoaster which goes beyond the music to show what binds together 3 friends, 3 artists, 3 pioneers, 3 total individuals in an emotional ride to success as a group. In recent years, the media have portrayed DJs as the new rock stars and where the 80’s gave birth to acid house, this film illustrates how a whole new generation are again pioneering electronic music to define youth culture for millions. Taste the extremes, the excess, the highs and the lows as this film, in one emotional hurricane, makes you want to simultaneously dance, cry, laugh, rave and work harder for your own goals.

There are appearences by Kylie Minogue, Pharell Williams, Tinie Tempah and Dirty South and the film was directed by Christian Larson. Larson has worked on many music videos and audiovisual campaigns, including for Lady Gaga, Beyonce, Jennifer Lopez, Rammstein, Abba, Francesco Vezzoli, Mikhail Baryshnikov, Martini, Mercedes-Benz, Dolce & Gabbana, Dior and Coca Cola.

In 2008 he (Larson) met the artists from The Swedish House Mafia who noticed his style which blended his talent as a drummer with the edgy and fast cuts of his films and they started to launch youtube clips and mini films onto the internet directed by Larson. They fast became some of the most watched clips in the electronic genre and the partnership grew seeing Larson make the forthcoming documentary film about the band and their first music video which saw over 6 million youtube-hits in 4 weeks.

Enjoy.

http://www.youtube.com/watch?v=W2c1os6B5Dw

http://www.youtube.com/watch?v=Akm0ijFN5ws

http://www.youtube.com/watch?v=HM5GpPooH4I

Bob finds stuff, reads stuff, laughs at stuff and then hopes you do the same. He is like a digital dog playing digital fetch for you, only better.

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