Street Cred is back again this year, this time rocking the streets of Jozi. As you all know it is the only street culture showcase event in Africa. After last year’s event totally killed at Cape Town Station the organisers have decided to take STR.CRD to the concrete jungle for an even bigger and better event.
The Str.Crd festival celebrates urban culture and the youth, with a special heritage slant, as it is to be held over the Heritage long weekend: 20-24 September 2011, in the Maboneng Precinct (MOAD building 281 Commissioner Str) in down town Johannesburg.
This year Street Cred is going to be launched with an exciting blogging expose. The organisers have decided to give the event more of a social media twist by incorporating what they consider to be “Mzansi’s Most Popular” blogs from PE, CPT, DBN, JHB to simultaneously duel it out on the “interwebs”, to see who can gain the most followers and be crowned the most prolific street bloggers. Unbelievably- they have decided to leave the boys at MyCityByNight off of this list… Utter madness considering that we are clearly the blog with the most Street Cred in South Africa…
Just to prove our point here is the coverage from the event last year… Hell we even had legendary customizer Alex Nash kicking it at MCBN HQ last year watching Ninja Warrior and shit… Could you possibly have more STREET CRED than that??!!
STR.CRD at Cape Town Station
STR.CRD Sneak Peaks 2010
So apparently 4 blogs which were chosen on some mystical criteria get to battle it out for the title ‘Mzansi’s Most Popular’– whichever team gains the most Fans and Followers using any means at their disposal wins the competition – and walks away with a cash prize of R45k!
Apparently the STR CRD team has hand-picked the cream of SA’s street blogging talent to get South Africa switched on and plugged in to the real urban youth cultures of their city’s streets. Here’s a word of advice… How’s about you guys get switched on or plugged in to what is actually going on in the online world???!! Pfft. Mzanzi’s Finest my ass.
Here are the teams that have been chosen:
Team Jozi: Bloody Sweat Clique [www.strcrd.com/bsc] is Galebowe Mahlatsi, creator of the Thesis Social Jams in Soweto, Justin McGee street fashion photographer and Kitso Moremi, of The Blagg.
Team Cape Town: Bitches Must Know! [www.strcrd.com/bmk] is Paul Ward, social photographer at I AM PAUL WARD (who we quite like) , Nicci St Bruce of City Kids and Hayden Manuel, sneaker freak blogger at Hakesy The Fat Cat
Team Durban: Street Sole Avenue [www.strcrd.com/streetsoleavenue] is Bob Perfect from Durban Is Yours, Sanele Cele of Tempracha and rugby-loving socialite Mthi Msomi.
Team PE: Opinion Feeder [www.strcrd.com/opinionfeeder] is Mikki San, music producer and part of Gun N Lazers, Jonathon Ferrira music photographer and blogger and Tarryn Lee Warner who pinboards at The Floral Coat
Yup… we’ve never heard of them either.
Nonetheless… It is an awesome event and well worth going to check it out, even though the blogs that are representing it have zero street cred at all. Shame it’s not their fault I suppose, just whoever is making the decisions is obviously well out of touch with what is happening on the streets (we hold bricks yo). Still at least you’ll be able to see the best that SA has to offer in terms of urban culture.
Kick it up and enjoy the likes of international artists: Theophilus London, Va$htie and Masta Lee; as well as international guests: Woody (Sneaker Freaker founder and editor), SBTG aka Royalefam (who will be conducting an exclusive 12 person customizing workshop), Levi Maestro (video blogger and tastemaker) and international store PATTA from Amsterdam. Local music acts include The BLK JKS, Khuli Chana, Desmond & the Tutus and many more.
Activities at this year’s Str.Crd include: street ball, skate boarding, graffiti installations and BMX. STR.CRD Sessions brings keynote speakers from the street industry to discuss street smarts vs book smarts and how they turned their love for street culture into commercial success stories.
HGH.STR Fashion will be show casing the latest and hottest sneaker and apparel brands in street fashion and designers from the BRICS countries (Brazil, Russia, India, China and SA).
The Heritage activations this year include, customized city caps, celebrating the culture and heritage of all 9 of South Africa’s provinces, which will be on display, along with the Nash Money x STR.CRD customized sneakers depicting the 11 official cultures – and don’t forget to do your bit for charity by donating your second-hand shoes to our KICK.BIN initiative and thereby gain free access to the event.
Join the campaign! Log on to www.strcrd.com.
Str.Crd 2011 is proudly presented by The Free Agent, an Arts Alive and City of Johannesburg event, in conjunction with media partners: Mahala, Sony Max, DSTV Mobile and Motribe.
Tickets are R150. For more information and to check the programme of events, visit www.strcrd.com. Tickets are for sale at the event and also from Webtickets at a better rate.
Date: 24 September
Place: Maboneng Precinct
Time: 10am – 10 pm
Cost: R150 from Webtickets