South Africa is a dynamic, diverse and ever-changing country, and it makes sense that the country’s youth would be among the most compelling and charismatic around the world. Young people in South Africa are always changing, adapting and innovating in new ways and any company, politician or movement that wants to succeed in South Africa needs to be aware of what is happening in South African youth culture.
The culture is fairly fluid, as perceptions adapt and trends come and go. However, over the course of the last few years, there has been a series of definite societal shifts in terms of South African youth culture. Keep reading to learn more about what the young people of South Africa are trending towards.
Interest in environmental issues and climate change
Although this is arguably a trend or ideal that young people in general around the world share, it is nevertheless important. More so than previous generations, young people in South Africa are invested in their future and the future of the planet – a planet that their children will inherit. The environmental justice movement has a long history in South Africa and young people are furthering that tradition by expressing concern on social media, organising protests and showing a preference for environmentally conscious products, lifestyles and political agendas.
Changing attitudes towards gambling
Another change underway in South Africa is with regard to the perception of gambling. Young people in South Africa are beginning to view gambling as a fun pastime and an exciting way to make a night out more memorable and exhilarating. South Africans are increasingly looking for new, fun ways to spend their time and the growing middle classes are interested in new ways to spice up their nightlife routines.
Online gambling is also steadily growing in South Africa. Young people are keen on adopting the newest technology and digital innovations, and this holds for online gambling as well. More people than ever have access to mobile technology and mobile devices, and data infrastructure services across South Africa are continuing to mature and develop. As more people gain access to mobile technology, the number of visitors to online casinos and mobile gambling sites is bound to increase.
The online casino industry has greatly expanded and there are now thousands of different online casinos offering a wide variety of bonuses, games to play and seasonal promotions. Since young South Africans have shown an acceptance of gambling and a preference for playing at online casinos, the industry is likely to flourish in the country.
Enthusiastic tech adoptions
This is similar to the above point, but young people in South Africa are undoubtedly enthusiastic tech adopters. Young people in South Africa have earnestly adopted many different forms of technology – whether it is a new social media platform, innovative form of mobile technology or even more inventive tech such as AR and VR, young people in South Africa are certainly interested in the latest developments.
The country’s growing interest in tech is mirrored in the increased attention from Big Tech companies. Over the course of the last few years, Big Tech has invested millions of dollars into innovation, technology and development in South Africa. South Africa draws more tech investment than almost any other African country, and the level of investment is reflected in the growing tech community in the country.
More and more South African university students are graduating in computer science and engineering than ever before, and promising start-ups in South Africa have started attracting the attention of the international tech world. It is very possible that the city of Johannesburg could become South Africa’s Silicon Valley.
Changes to media consumption
Young people in South Africa have changed their media consumption habits from what previous generations have experienced. Young people in South Africa are now more inclined to get their news from online sources such as YouTube and social media, rather than from state-sponsored television programs or newspapers.
The fast, easy and free dissemination of information over social media is very convenient for young people but it also offers its own series of risks. A person needs to be able to consume media critically, and this can be difficult if they have become stuck in an echo chamber on social media, or if they are sent information from unreliable sources. However, young people in South Africa are avid adopters of the newest technology and it is likely that they are already learning the tell-tale signs of misleading or false information.