New pan-global* research released last weej by Sony Mobile has revealed the top 30 most photographed landmarks worldwide – a list topped by The Eiffel Tower and including Alhambra, The Colosseum, The Burj Khalifa, Big Ben and of course, Table Mountain.
The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to ‘like’ an image of a landmark if it was interesting and something they’d not see before.
The Eiffel Tower’s presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fiji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.
Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ’s camera.
“This research has given us real insight into how important photography has become to our holidays and how the two are inextricably linked”
– said Christian Haghofer, South Africa Country Manager at Sony Mobile.
Award winning travel photographer, Lluís Salvadó, offers his top tips for capturing photography with a new perspective this summer –
- Play around with colours and brightness, it’s amazing how different one scene can look with some clever camera tricks
- If you’re struggling to get an original shot play around with reflective surfaces, a famous landmark can be transformed by a little water
- Look for beauty in the architecture around you, not just the landmark as a whole. There can be a very artistic quality to structural things
- Try out a new perspective and get some shots from high above or below the subject, don’t be scared to experiment with compositions
- Use people and their silhouettes to give a shot a sense of place and time, and play around with forced perspective too
About the Top 30 list
| Rank | Landmark | Location | No. of Instagram images | % from top three angles |
| 1 | Eiffel Tower | France | 4,654,699 | 35% |
| 2 | Big Ben | UK | 2,435,223 | 50% |
| 3 | The Louvre | France | 1,740,908 | 43% |
| 4 | Empire State Building | USA | 1,570,167 | 45% |
| 5 | Burj Khalifa | UAE | 1,446,682 | 43% |
| 6 | Notre Dame Cathedral | France | 1,330,688 | 53% |
| 7 | St Peter’s Basilica | Vatican City | 1,131,705 | 30% |
| 8 | Time Square | USA | 1,100,344 | 54% |
| 9 | Sagrada Familia | Spain | 936,216 | 55% |
| 10 | Colosseum | Italy | 860,248 | 66% |
| 11 | Statue of Liberty | USA | 813,930 | 74% |
| 12 | Machu Picchu | Peru | 745,815 | 85% |
| 13 | Alhambra | Spain | 745,716 | 35% |
| 14 | Borobudur | Indonesia | 667,086 | 50% |
| 15 | Red Square | Russia | 591,430 | 52% |
| 16 | Christ the Redeemer | Brazil | 581,523 | 71% |
| 17 | Taj Mahal | India | 571,070 | 38% |
| 18 | Burj Al Arab | UAE | 534,562 | 56% |
| 19 | Mount Fuji | Japan | 533,696 | 77% |
| 20 | Buckingham Palace | UK | 498,280 | 58% |
| 21 | Tokyo Tower | Japan | 485,744 | 44% |
| 22 | Ha Long Bay | Thailand | 475,390 | 57% |
| 23 | Arc de Triomphe | France | 449,856 | 49% |
| 24 | Berlin Wall | Germany | 434,869 | 21% |
| 25 | Trevi Fountain | Italy | 427,708 | 74% |
| 26 | Great Wall of China | China | 412,603 | 72% |
| 27 | Sydney Opera House | Australia | 408,919 | 44% |
| 28 | Table Mountain | South Africa | 386,723 | 61% |
| 29 | Park Güell | Spain | 383,853 | 32% |
| 30 | Sacré-Cœur Basilica | France | 376,730 | 59% |