So guys, is it love or football? Find out with PUMA

The biggest football leagues in the World are about to kick off, leaving tons of mooiness worried that their significant others’ would be choosing their football team over their female counterparts when forced to pick. To put all the girls’ minds at ease, a recent study undertaken by PUMA and the University of Bristol in the UK explored who men love more  – their football club or their wife.   The scientific method adopted has overwhelmingly proven that wives come out on top!
There is a campaign website that has been set up at where you can watch a at which people can see the video and take a fun test to see who they love more – women or football, and by how much.
According to new findings gathered by the University of Bristol and commissioned by PUMA, men told scientists they felt as much affection for their football team as they did for their loved one, however, their unconscious stress levels told a different story. Some of the most ardent supporters I know are Newcastle fans and it was the very same group that were selected as the research group. As part of the experiments all of the participants were asked to cut-up a photograph of their partner and one of their beloved Newcastle United FC team, scientists witnessed fans’ stress levels soar up to 70 per cent when destroying the photograph of their other half – a far higher deviation than when cutting up pictures of Newcastle United players.

Used to uncover fans ‘true’ feelings the scientists focused on the participant’s implicit reactions to their tests using a Skin Conductance Response machine. This allowed them to find out exactly what participants were thinking, even when their actions may have suggested otherwise. The major finding of this on-going research is that men in fact love their wives more than they love football.

Taking things one stage further, after the scientific tests conducted by the University were over, fans were given two voodoo dolls, one representing their partner and the other their team’s star player. The dilemma facing them was to stick a pin in their other half and put her in bed with flu for a week or place a pin in the team’s star player and see him miss a vital game. James Cossey, a Newcastle United season ticket holder for 12 years, who has only missed two games in that period, decided there was only one choice.

“When it came down to it, I just couldn’t have Jonas Gutiérrez missing a game so I stuck the pin in the missus’.

The first stage of the research has been submitted to a psychological journal for publication later this year, but with the aim of broadening the scope of the investigation around the world, the Puma research team is now calling for fans of any football team, to get involved and take the love or football survey at

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Im a guy with a very particular view of life... im not quite sure what that view is just yet, but when I find out I'll be sure to let you know...