Petite Noir’s new four-part visual album, La Maison Noir (The Black House), is a story of struggle, life, death, and ultimately rebirth. The tale unfolds in the Namibian desert, a surreal visual narrative exploring Petite Noir’s identity politics of growing up in Africa, fame and “the noir wave experience”.
Noir wave was how Petite Noir first described his sound. It’s now a cultural movement that describes the focused intent of African artists claiming and creating high art through sound and visuals. Petite Noir’s own manifesto declares that it is “The abandonment of retrofitted Western narratives”.
Produced by Red Bull Music South Africa in collaboration with Iconic agency in Cape Town, this very personal story was co-directed by Rharha Nembhard and Timothy Weyer. The film also features art direction and styling by longtime collaborator Gabrielle Kannemeyer, and original choreography and performance by Manthe Ribane.
The film first screened at the Keyes Art Mile in Johannesburg on September 27, followed by premieres on MTV Africa and BET Africa.
Watch it in full above and for more on La Maison Noir: The Gift and the Curse click here.