There’s nothing better than a road trip with friends and to kick off their Summer 2012 campaign, Woolworths RE: jeanswear will be celebrating all things rock ‘n roll en-route to the annual Oppikoppi Festival.
Six local music fans stand the chance to win an all-expenses paid road trip of a lifetime with RE: – destination Oppikoppi, SA’s most iconic rock festival, which kicks off on 9 August 2012.
The ‘Here to There’ van takes to the road on 3 August 2012 and will journey to some of the country’s coolest landmarks and towns along the route.
The RE: ‘Here to There’ road trip is part of the lead-up to the launch of Woolworths’ RE: Summer 2012 ad campaign featuring Farryl Purkiss, YFM twins Hlelo and Ntando, Chiano-Sky, Ree-Burth and Sannie Fox from Machineri.
The campaign itself follows the musicians on a road trip through the Karoo. Rock and RE: have been inseparable since Woolworths re-launched its jeans lifestyle brand in 2011 with a live performance ad, and then moved backstage for Winter 2012.
How to earn your passport for ‘Here to There’
From 22 – 30 June the RE: crew will take to the streets of Cape Town and Jozi hitting live music hotspots in search of die hard rock fans. How will RE: unearth real fans? With music trivia battles that will challenge contestants’ musical knowledge as well as their passion for Koppi. Do you know your Bonham from your Bowie; your Progressive Rock from your Grunge?
RE: wants to hear all about it, so come and tell us at the following venues:
22nd & 23rd June: Arcade Empire and Town Hall in Johannesburg.
29th & 30th June: Mercury Live and The Assembly in Cape Town.
If your heart is yearning for rock ‘n roll, mix tapes, well-worn jeans, starlit skies, bonfires and music, come and show the RE: crew what you’ve got.
Tell us in 200 words or less why you deserve to join RE: on the road trip of a lifetime en-route to Oppikoppi, to enter the competition please e-mail: firstname.lastname@example.org