RE: Here to There – The Ultimate Road Trip


There’s nothing better than a road trip with friends and to kick off their Summer 2012 campaign, Woolworths RE: jeanswear will be celebrating all things rock ‘n roll en-route to the annual Oppikoppi Festival.

Six local music fans stand the chance to win an all-expenses paid road trip of a lifetime with RE: – destination Oppikoppi, SA’s most iconic rock festival, which kicks off on 9 August 2012.

The ‘Here to There’ van takes to the road on 3 August 2012 and will journey to some of the country’s coolest landmarks and towns along the route.

The RE: ‘Here to There’ road trip is part of the lead-up to the launch of Woolworths’ RE: Summer 2012 ad campaign featuring Farryl Purkiss, YFM twins Hlelo and Ntando, Chiano-Sky, Ree-Burth and Sannie Fox from Machineri.

The campaign itself follows the musicians on a road trip through the Karoo. Rock and RE: have been inseparable since Woolworths re-launched its jeans lifestyle brand in 2011 with a live performance ad, and then moved backstage for Winter 2012.

How to earn your passport for ‘Here to There’

From 22 – 30 June the RE: crew will take to the streets of Cape Town and Jozi hitting live music hotspots in search of die hard rock fans. How will RE: unearth real fans? With music trivia battles that will challenge contestants’ musical knowledge as well as their passion for Koppi. Do you know your Bonham from your Bowie; your Progressive Rock from your Grunge?

RE: wants to hear all about it, so come and tell us at the following venues:

22nd & 23rd June: Arcade Empire and Town Hall in Johannesburg.

29th & 30th June: Mercury Live and The Assembly in Cape Town.

If your heart is yearning for rock ‘n roll, mix tapes, well-worn jeans, starlit skies, bonfires and music, come and show the RE: crew what you’ve got.

Tell us in 200 words or less why you deserve to join RE: on the road trip of a lifetime en-route to Oppikoppi, to enter the competition please e-mail: roadtrip@woolworths.co.za

Rumoured to have the blue-prints for Krang's TechnoDrome, stolen straight from Dimension X, he’s the type of guy who exudes so much coolness that he adds whole countries on Facebook at one time instead of just people. Always up for a party and a Tequila shot or two this is the guy who we always call first, both before and after a night out…

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