I am sure you have all seen the posters and flyers around town recently all about the “After Hours Athlete”.
This is a really cool idea and to be honest, I wasn’t to sure what it was at first until I saw some more information on what it was. The concept is really sick and I am sure it will be a rocking few days of social events for all of us late night athletes. I know I am going to check it out.
PUMA® Social Club Brings After-Hours Athletes Together
A place for the social games we play off the field with friends when the sun goes down.
Cape Town, South Africa, December 2010
Are you a master at darts, or a table tennis sensation? If you prefer 5am taxis over 5am runs, then the PUMA Social Club was made for you. PUMA Social Club is a pop-up retail and nightlife venue that will bring the concept of “vintage” social sports to life. Celebrating the notion of being social, not just online but in everyday life, the PUMA Social concept is about having fun and hanging out with friends.
From Thursday 2 December to Saturday 4 December, PUMA is bringing the party to 120 Buitengracht Street, Cape Town, for a weekend of late night competition and celebration. Entrance is free and guests can expect a variety of live entertainment each night, including surprise music acts.
For more information about The PUMA Social Club, visit www.puma.com/social. Become a fan on http://www.facebook.com/puma or follow the happenings via twitter at @thepumastore and use #pumasocial for any Tweets about PUMA Social.
Here is part one of the 3 viral videos they have made for the After Hours Athletes campaign, using the likes of Schalk Burger, Herschelle Gibbs and Jack Parow. This first video includes Schalk Burger, check it out: