PUMA is opening a new SELECT store in Cape Town this March


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We’ve just got the news that PUMA will be launching the World’s first PUMA SELECT pop-up store in Cape Town on 6 March 2014 (public launch). The new pop-up offering will showcase collaborations with influential creatives, street wear labels and fashion houses, adding a unique blend of creative energy to the current World Design Capital cultural roadmap.

137 Bree Street is where you’ll find the store and starting at 5pm on the opening night until about 9pm, you’ll get to lap up live music by the likes of Das Kapital, Leechi, RVWR and Relative Two. Oh and here’s a bit of info that you’d probably want to know – the launch is open to all, free of charge. If you’re keen for a freebie on the night, simply tweet a pic of something in/ the PUMA SELECT store itself with the hashtag #PUMASelectCT to be rewarded with a complimentary beer from the barman.

In order to unpack the idea and concept in greater (and more shareable) detail PUMA also sat down with the designers of the store, Ben Wilson and Adam Brinkworth and produced a series of video interviews with the two creatives that you can check out below (the first in the series). If you’d like to join the conversation, follow @PUMASouthAfrica and #PUMASelectCT, or visit the SELECT blog (www.pumaselect.com), or their Facebook page or more information.

Im a guy with a very particular view of life… im not quite sure what that view is just yet, but when I find out I’ll be sure to let you know…