Pulse of the City – for Range Rover Evoque is a campaign that is active all across the globe which focusses on carefully selected City Shapers who were chosen to represent their city as well as the Range Rover Evoque (which is only available later this year). South Africa’s City Shapers consist of Hlubi Mboya, best known for her role as HIV positive Nandipha in the hugely popular daily soap, Isidingo and HIV/AIDS ambassador throughout Africa; and Dr Sarah Britten, a Strategic Planning Director by day and blogger and writer & painter by night; Craig Jacobs, brainchild behind local Eco fashion brand, Fundudzi; and Siphiwe Mpye, deputy editor of GQ Magazine and recently voted one of South Africa’s most stylish men.
The campaign is completely focussed around the city and what the City Shapers are getting up to and doing to make Jozi the best city in the world in terms of the competition (because obviously Cape Town is the best city in the entire world)! The global influencers or ‘City Shapers’ have been chosen because they are influential in their cities and have interesting points of view that people listen to. They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media – anywhere where they’ve made their own mark and in a world first, the ‘Pulse of the City’ app, launches on iPhone, iPad and android phones, which uses GPS tracking to record the collective movements of people within the various cities.
Participants will also be able to add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both ‘City Shapers’ and the public will be able to download the app for free.
Inspired by the new Range Rover Evoque and the cities that in turn inspired its design, the app will bring each city to life through the people who shape it. The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced which makes it perfect for city driving .
The Range Rover Evoque, available as a coupé or five-door and intended to open Range Rover to new target audiences, implies exclusivity, arouses emotions and has a sophisticated aura that matches the car’s urban elegance. It boasts a bold exterior design and a strong, clean interior that was designed by fashion icon, Victoria Beckham with a contemporary, sporting feel and is available with a beautiful full-sized glass panoramic roof that floods the interior with natural light.
For images or more information, log onto:
www.helloevoque.com or http://www.landrover.co.za.
RANGE ROVER EVOQUE COUPÉ and FIVE-DOOR
Premium cabin with same high quality materials as the larger Range Rover and
Efficient powertrains and advanced lightweight materials
Smaller – 430 mm shorter and 187 mm lower – than the Range Rover Sport
Available in four-wheel-drive
Fuel-efficient, turbocharged, four-cylinder petrol and diesel engines deliver excellent performance with low CO2 emissions
Both diesel and petrol engines are offered with an updated six-speed auto
All-new chassis specification delivers dynamic and agile handling across all terrains, aided by Adaptive Dynamics featuring MagneRide™
Class-leading all-weather, all-surface capability with legendary Land Rover Terrain
Extensive selection of Range Rover technologies, including the latest Park Assist function, dual-view display for eight-inch touch-screen, Bluetooth audio streaming and Surround Camera System
Coupé with 3-Door bodystyle truly encapsulates the design and styling of the LRX
5-Door bodystyle with the bold exterior captures coupé design, with the same compact footprint but a slightly higher roofline. Combines concept car design with extra versatility and family appeal
Class-leading sustainability with sub 130g/km* CO2 emissions and fuel efficiency
Premium cabin, with the enhanced space and practicality of the 5-Door format
Versatility and luggage space of a compact station wagon
Sold in 160 countries worldwide, with deliveries from summer 2011
Back in 2002, Sarah Britten (pictured above) is one the Jozi city shapers who is recognised for her skills with lipstick and canvas. Her preference is for subject matter that adds another layer of meaning – apples allude to Adam and Eve, for example, pomegranates to the myth of Persephone, and roses to conventional notions of beauty. Currently she is experimenting with new techniques in her paintings for the Pulse of the City campaign.