This news just in… The Australian company responsible for the Power Balance bracelets which have been marketed as a method to improve strength, balance and flexibility have amid widespread pressure from the media.
The company’s claim was that the “holographic technology” mystically works with your body’s “natural energy field,” but finally people like Shaq and David Beckham will have to admit that their colourful silicon bracelets dont actually give magic powers.
After pressure from the Australian government, Power Balance has admitted to being a scam — having no evidence that it does anything.
This is what they had to say:
“In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility,” the company stated on its website.
“We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.
“If you feel you have been misled by our promotions, we wish to unreservedly apologise and offer a full refund.”
I also got conned into purchasing a Power Balance bracelet if only out of pure curiosity and while I had it on, I was fairly convinced that it indeed was giving me improved sporting abilities and absolutely amazingly bedroom athletics. Wow, all that from a little stretchy bangle hey… I think I need to get myself a Power Rich Bracelet that helps you earn cash and make big deals by working with your body’s natural energies- that would surely work- wouldnt it?
Here is Shaquille O’Neal ‘s rather emotional and very believable testomonial:
Ralph Reiff, programme director at St Vincent Sports Performance in Indianapolis, said maybe a third of the hundreds of professional and amateur athletes who train there wear the wristband or an imitation.
“I couldn’t look in the mirror and 100% say (it’s) a product I can put my brand reputation behind,” said Reiff, a certified athletic trainer.
Reiff said he believes there’s no reason to think the wristbands could produce a biological benefit, and that any benefit is purely psychological.
“It’s just like a pair of lucky socks,” Reiff said. “It’s a lucky charm, and if you believe in it, then it’s excellent.”