South Africans have been bulk buying in alarming rates since the COVID19 virus made its way to the country, which could leave the elderly and less wealthy in an unfair predicament should things actually get worse. Recently, Woolworths in Australia announced it would be dedicating an hour a day to elderly shoppers and now, local grocer Pick n Pay are following suit.
The initiative will see Pick n Pay open all its supermarkets and hypermarkets an hour earlier every Wednesday (07h00 – 08h00) for elderly customers to shop for their essentials and will start tomorrow, Wednesday, 18 March.
We know that the Coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible.” John Bradshaw, Retail executive, Pick n Pay
The store will open exclusively for customers over the age of 65 years and a valid ID to enter the store will be required. John Bradshaw, a retail executive at Pick n Pay, told Business Tech that idea came from its online community “a special shopping hour for pensioners was a great suggestion by our online community,” he said, “we worked quickly with our stores to make this a reality.”
In addition to having exclusive use of a clean, fully stocked store, all Smart Shoppers over the age of 60 will now also earn double points in-store.
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