Peroni brings the Grand Prix to Soweto

Precision and perfection are the hallmarks of Italian craftsmanship- so no real suprises that Peroni Nastro Azzurro slides over the palette easier than a hooker opens her legs. The premium beer brand is delivering a new and exciting experience called Revved Up in Style where Peroni will bring the Grand Prix to Soweto. 600 lucky consumers will get to experience then Grand Prix in true Peroni Nastro Azzuro style on the 29th of October this year at Maponya Mall at the Revved Up in Style experience.

I’ve been to a few of these invite only affairs in the past and let me tell you- no expense is spared. The specially invited guests will be treated to a custom made, elevated viewing area, which will allow them to catch the qualifying motor racing action on huge screens around the activation area. Ferrari Stores and Pirelli will each erect a pop-up store which will be selling their merchandise.  Metro FM’s DJ Sbu will be doing a live broadcast of his Saturday show at the event where one of the specially invited guests will be announced as the winner of an all-expenses paid trip to Monza in 2012.

The trip will be in true Peroni style, with a trip to the Ferrari World Theme Park in Abu Dhabi before the winner proceeds to Milan. Police sunglasses, Ferrari Store & Peroni hampers will also be given away at the event. There will be ten build up events held in late September and throughout October which will largely create the guest list for the Grand Prix experience in Soweto. During these events, patrons buying Peroni will be automatically entered into a draw where nine patrons will be selected at each event to attend the F1 experience along with three of their friends. Peroni hampers, Police Sunglasses and tickets to the Peroni Grand Prix experience in Soweto will also be up for grabs on the night.

So, if you’re effortlessly stylish and keen for the experience of a lifetime, make your way to one of the following venues where you could stand a chance of winning a ticket for you and three friends to the Peroni Revved Up experience in Soweto.   


News Cafe Midrand 30th September 20:00 – 23:00
Sochila  1st October 20:00 – 23:00
Cafe Culture 2nd October 16:00 – 19:00
Cofi Rosebank 7th October 21:00 – 00:00
The Basement  8th October 21:00 – 00:00
Meli pub 9th October 18:00 – 21:00
Beach Blanket Bohemia 13th October 19:00 – 22:00
60’s 22nd October 18:00 – 21:00
Sedibeng 16th October22:00 – 01:00
Hush 15th October23:00 – 02:00

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