It seems that 2018 is the year that local talent really starts to stake a claim on the international stage. Only an hour after it’s official release on Vevo, Kwesta’s music video for Spirit trended at number one on Twitter.
Shot by the award winning production company, The Bomb Shelter Film Company (Isibaya, Yizo Yizo) and directed by Tebza (Tebogo Malope) the Spirit music video is by far the most authentic South African story told in song. Reports say that the video cost close to R1 million and was shot in under an hour, it takes you to Kwesta’s neighbourhood, Katlehong where he proudly shows his humble roots.
The video is being dubbed by some media outlets as a ‘love letter to South Africa’ thanks to its iconic visuals. From the spinning BMW cars on the streets of Kathlehong to the decorative porcelain dolls that were in every township home, the entire Spirit video reeks of nostalgia of growing up in South Africa at that. It not only seamlessly merges the country’s dark history with some light moments but it also explores various spiritual avenues that most South Africans subscribe to today.
The beauty of the song Spirit is in that Kwesta continues to show that there is an avenue where we can curate our own sound that can be classified as hip hop. He solidifies this line of thinking by shooting the video in the township he grew up in. The cherry on top is having American rapper Wale fly down to South Africa to shoot the video with Kwesta, another first in South African hip hop, making Kwesta’s title of the King Of Africa Rap so much more apparent.