Name Your Hood in Cape Town – Leave a Legacy

You may be aware that Cape Town is doing everything that it can to become successful in its bid to become the World Design Capital and that is not where the awesome stops. Cast your mind to Manhattan and London and the names of these cities’ iconic neighbourhoods such as SoHo, TriBeCa and Mayfair are the first thing that you’ll think about, other than cabs of varying colours. The ‘Name Your Hood’ project is doing the same in Cape Town’s ‘city bowl’, asking us the willing participants to explore the city’s distinctiveness, heritage and unique character and help complete the task of renaming our neighbourhoods. Two local entrepreneurs and passionate Capetonians, Bruce Good and Nic Lamond, have launched the campaign to unearth the most creative and functional names for the city’s different neighbourhoods.

Capturing each neighbourhood’s unique ethos; city dwellers, commuters and tourists are invited to submit their suggestions for the new clearly-defined ‘hoods’. The areas around upper Kloof Street and Bree Street (right around the corner from MyCityByNight HQ) have been chosen as the two pilot hoods for the city.

For those of you who arent familiar Kloof Street offers up a mix of hipsters, vintage and modern in what comes across as quite an eccentric personality. The Bree Street hood is a community abuzz with creative energy. Its traders of yesteryear have all but disappeared yet many of their historic storefronts remain and in their expertly restored buildings culture within retail isnt far away. Bree Street is often described as the more famous ‘Long Street’s grown up sister’.

By far the coolest part of the whole iniative is the fact that it is being supported by key stakeholders such as Cape Town Tourism, Cape Town Partnership, Accelerate Cape Town and Wesgro. Local businesses are also showing their support, with Pam Golding Properties,Mr Delivery, Groupon and Vida e Caffe as well as smaller neighbourhood establishments on board.

Bruce Good commented: “We’re celebrating everything Cape Town has to offer; its incredible landmarks, rich history and vibrant culture. We pulled in local heroes, architects, historians and city planners to create new, easy-to-navigate city hoods. Now it’s up to everyone to get involved – anyone could potentially name one of the neighbourhoods and leave a legacy.”

This where we come in at MCBN… As the resident local heroes we’ve been summoned to share some of our opinion and creativity with Cape Town’s other leading minds and slightly more influential people at the official launch party at the end of this month.

So you live or work on Kloof or BreeSreet and want to get involved? It’s quite simple really because the project takes the form of a naming competition; participants should explore the newly-defined ‘hoods’ in search of interesting and uniquely South African names. Submissions can be made online or through a number of voting booths which will be available in participating shops throughout the city. So visit and make sure you submit your neighbourhood name.

More good news is that the Name Your Hood project aims to roll out across the entire city in time as well as also launching in Johannesburg and Durban in 2012.

On completion of the naming process and in partnership with Cape Town Tourism and Creative Cape Town, the project will see new tourist maps printed and distributed throughout the City to include the brand new neighbourhood names. A series of individual websites for each neighbourhood will also roll out each providing insider information for that area – as a ‘go-to’ site for local information, business directories, site-seeing, travel information and community news (basically a MyCityByNight for that particular hood).

Partners in the campaign include:

Pam Golding Properties, Mr Delivery, Groupon, Vida e Caffe, Caveau, Dear Me and TjingTjing, DVD Nouveau,Freeworld Design Centre, Gourmet Burger, HQ,iart Gallery, Loft Living, Melissa’s, Merchants on Long, Rhubarb Room, &Union.


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