South African alternative pop singer, songwriter and producer, Jimmy Nevis, recently released the official music video for his hit track ‘7764’ off his latest album ‘The Masses’ and I thought that it was worth a feature because of the fact that the song was not only catchy but also shot in my old hood of Athlone (postal code 7764), which both Jimmy and I happened to grow up in.
The video was shot entirely on the new GoPro HERO4 Black, making him the first South African artist to pull this off. Thanks to GoPro South Africa (World of Heroes) this authentic music video captures the Athlone sub-culture in Cape Town, showing parts of the local lifestyle in Jimmy Nevis’ home town. Now living in Jozi, the video really makes me smile as it reminds me of all the awesome things I used to see on a daily basis that made me love my hood so much, even though there was so much crime and other bad stuff to contend with while growing up in the 7764.
Shot 100% on GoPro, by The Visual Content Gang, director Zunaid Green made use of various GoPro attachments such as the 3-Way, Jaws Flex Clamp and a versatile Quadcopter to create this one of a kind local official music video.
“It was intense and beautiful! We got to shoot scenes with the community and they were so welcoming. The video is about the people, their stories – the good and the bad. It’s about being proud of where you are from. For me personally, it’s about being proud of where I’m from which is Athlone.”
– says Jimmy Nevis
Fans can look forward to familiar locations, happiness and a sense of community.
“Not only Capetonians, but all those people who grew up in a ‘hood’ they’re proud of, would be able to identify with this song and video.”