What initially seemed like a massive accident turned out to be a stunt pulled off by the burger giant to promote its biggest 100% beef burger– the BIG KING™ XXL.
The truck weighing more than six tonnes and standing 3.8 metres tall is one of only two of its kind in South Africa. Just like at popular monster truck shows in the USA, the larger-than-life truck had locals amazed as it revved its 700 horse power engine at a deafening sound of 150 decibels, crunching its way across the parking lot.
Says Rozanna Kader, marketing and communications director of BURGER KING® South Africa, “We wanted to give our guests a little more than what they bargained for. This was a fun and exciting way to demonstrate how big our BIG KING™ XXL Burger is. We felt a larger than life event was just the way to drive it home. The reactions today were fantastic; people were really caught off-guard and thrilled at what they experienced – a one-of-a-kind experience in South Africa.”
The BIG KING™ XXL is a real hunger crusher with an amazing five-inch diameter bun, 227g* of freshly flame-grilled 100% pure beef, two cheddar cheese slices, fresh lettuce, sliced white onions and crunchy pickles, covered in a creamy sauce.
BURGER KING® South Africa guests who purchase a BIG KING™ XXL Burger or BIG KING™ XXL medium or large meal between 19 May and 31 July 2016 stand the chance of winning a trip for two to one of the upcoming Monster Jam events in 2016, in the USA worth R100 000.
To enter, guests can visit a BURGER KING® restaurant, buy a BIG KING™ XXL burger, and SMS the unique code on the till slip to 32320. Ts and Cs apply.
If you missed the action, the BIG KING™ XXL Monster Truck will be parked at BURGER KING® East Rand Galleria, Jansen Park until 29 May 2016.