The luxury cosmetic and fashion brand Chanel has been around for 117 years and in it’s time, has never released an official menswear line. There have in the past been ‘looks’ for men on the runway -like the recent Chanel-wearing sailors at its cruise-y Cruise show- but never a full dedicated range for guys.
That’s all about to change as the Parisian label announced its plans to launch a makeup line just for men. Named Boy de Chanel – as an ODE to Gabrielle Chanel’s muse and lover, Boy Capel – the three-piece line will include a tinted fluid, eyebrow pencil, and moisturising lip balm. The collection will launch in South Korea on September 1, with the rest of the world able to get their hands on it from November.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men.” – Chanel