LEGO has announced the release of its first sustainable range in an effort to reduce their plastic waste. Made with a plant-based material (ethanol) from sustainably sourced sugarcane, the new Polyethylene plastic or “bioplastic” is the first step towards the company’s goal to produce all of their products and packaging with sustainable material by 2030. The new “botanical” range will come in a variety of shapes including leaves, bushes, and trees.
At the Lego Group, we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials.” – LEGO Vice President of Environmental Responsibility, Tim Brooks
LEGO has initiated environmental efforts in the past – last year, they announced that the company had reached its goal of purchasing 100% of its energy needs from renewable sources, three years ahead of schedule.
Find out more about LEGO‘s latest range in the video below.