To me it just seems a little absurd, Kelloggs is taking branding to the next level. They have developed a strategy where they will use a new lazer technology which will brand each single corn flake with the Kelloggs logo.
Kellogg’s slogin is: If it says Kelloggs on the box, its Kelloggs in the box! which I think its pretty strong enough as it is!
Brand each one of there little flakes? that seems to me like they taking it just a little to far. I understand where they are coming from when they talking about the copying and the imitating of their products but still. Kellogg’s plans to produce a number one-off trial batches of the branded flakes to test the system and if things work out well, they will initiate this system onto their other well known brands such as Frosties, Special K, All Bran and Nutty Crunch. Imagine trying to brand Strawberry and Coco Pops like that, might be a little harder then expected! Although new technology will allow pretty much any shape and size to be printed onto something these days.