JOOX’s ‘#Gig2Earn’ initiative brings audiences a Big LIVE concert starring Kwesta

JOOX presents Kwesta, as their next major headliner for the 'BIG LIVE Concert'

JOOX presents Kwesta, SA’s ever-popular local rapper

Earlier this month, JOOX announced the ‘Big LIVE’ in-app music-streaming concert series as part of the growing #Gig2Earn initiative. ‘Big LIVE’ brings massive names in the music industry to the JOOX app in order to create awareness around the #Gig2Earn initiative’s goals. #Gig2Earn was started to empower artists struggling under the lockdown measures by providing them with crucial financial support, and a platform where they can interact with their fans. 

The first ‘Big LIVE’ concert featured hip-hop star, Cassper Nyovest, who was followed by Afrikaans pop icon, Demi Lee Moore. This week JOOX presents Kwesta, SA’s ever-popular local rapper who made massive waves with his hit song ‘I Came, I Saw’ featuring the legendary Rick Ross. 

Kwesta will headline the LIVE performance slots this Friday, 22nd May, at 8pm, but a number of exciting supporting acts will be available from 6pm. All appearances will be free of charge to watch for all JOOX users, regardless of subscription status, as are all the other artist appearances in the ‘#Gig2Earn’ initiative. 

Viewers watching at home who would like to contribute to ‘#Gig2Earn’ can do so by using the custom-made ‘tip jar’ in the JOOX app – just keep an eye out for it on the Discover page in-app this week. This ‘tip jar’ allows users to donate straight from the app using a live donation solution. All funds will be shared directly among the artists who performed in that given week. Tips over the Kwesta ‘Big LIVE’ stream will also be donated to #Gig2Earn artists. 

Read more about Kwesta’s rise to fame in this week’s dedicated music column.

Keep an eye on the JOOX social media channels for further ‘Big LIVE’ announcements, and for regular artist updates on our 6-8pm ‘#Gig2Earn’ slots. Currently, all appearances can be viewed through the JOOX mobile app.

If you’re a brand or business who would like to get involved with ‘#Gig2Earn’ you can email your query to Sponsors are needed to allow the initiative to continue into the indefinite lockdown period. 

Social Media Links

Campaign hashtag: #Gig2Earn, #LiveOnJOOX
‘#Gig2Earn’ website:
Email for sponsors:

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Watch a replay of Demi Lee Moore’s show here. Find out more about the JOOX Music App. 

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