Johnnie Walker Red Label “Get More” Experience

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Johnnie Walker Red Label is well-renowned for its uncompromisingly bold taste and is now adding an extra layer of depth through its collaboration with Ginger Ale to deliver a perfectly balanced mix.

Johnnie Walker Red Label brings you the “Get More” experience in celebration of the Johnnie and Ginger blend and the journey to merge the spicy, sweet chilli flavours of Johnnie and Ginger Ale on ice. You’ll be able to get more of your favourite brand with two launch events taking place on 25 October at Zone 6, Soweto and at Eyadini in Umlazi on 1 November 2014. On arrival, guests will be warmly welcomed by the host for the evening – SA’s favourite TV personality, Lungile Radu.

Through the Get More experience, guests can win a variety of exciting instant prizes when they engage with the more reward box for more style and more taste. Those attending the events will also enjoy the sizzling sounds from South Africa’s top DJ’s with DJ Capital, Nkanyezi and Speedsta at Zone 6 and DJ Dimplez, DJ Ph and some local favourites at Eyadini. The events promises guests an evening of more flavour and more celebration in style.

Johnnie & Ginger Ale is really about being bold, staying relevant and getting out in style. With this in mind, Johnnie Walker Red Label wants to ensure that SA’s young and bold talent is granted the opportunity to progress and do more. Ten aspiring musicians will attend the events where the top four will be rewarded by Johnnie Walker Red Label and will be mentored by the legendary Christos in Gauteng and in KZN by one of Durban’s finest, DJ Fisherman.

The excitement will not stop there, halfway through the event, fans will get even more as they are presented with a surprise DJ duo to complete the line-up. To get access to these exciting events, a small cover charge will get you in and doors are open from 18h30 at Zone 6. In Durban, soccer fans will get even more as the doors open at 15h00 with Johnnie Walker Red Label hosting the live screening of the much anticipated derby between Soweto giants, Orlando Pirates and Kaizer Chiefs.

In the week leading to each launch event, fans can tune into Metro FM and find out how they can get more with Johnnie Walker Red Label and Ginger Ale. During the week, a lucky listener can win the daily prize – R5000 cash as well as VIP tickets to the premium launch events.

For those who are unable to make it to the main events and don’t want to miss out on the amazing prizes, numerous activations will be held at different venues across KZN and Gauteng until 28 December 2014. To find out where these events are happening and to win tickets to the launch events visit the Johnnie Walker Facebook page

Be bold. Get more. Keep Walking.




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