The very first BlackBrick development in the Western Cape is set to launch this week. The new urban aparthotel, by founder Moritz Wellensiek and developer Ryan Joffe Properties, combines inner-city living with an unparalleled lifestyle experience. Following his first sell-out success with BlackBrick in Fredman Drive, Sandton (208 apartments sold), Moritz Wellensiek is launching the dynamic vertical village concept right here, in the heart of the Mother City.
BlackBrick Cape Town, originally known as the African Guarantee Building, was designed by distinguished Cape architect William Hood Grant. The new development is a modern take on the classic 1950s Art Deco office block with an interior reshaped into a comprehensive lifestyle hub consisting of 100 vibrant, micro-apartments spread across nine floors.
What makes this development extra unique is just how extensive its lifestyle offerings are. Guests and residents staying at BlackBrick Cape Town will have access to a compelling mix of hospitality amenities including a cinema, workspaces, boxing gym, rooftop clubhouse, yoga boma, terrace, resident DJs, a cafe and so much more
The luxury micro-apartments (with historical and charming high ceilings and half-century-old parquet flooring) range from 23 to 36 square metres in size and start at R895 000. Buyers also have the option to purchase fully-furnished, courtesy of Weylandts. Apart from the long list of modern amenities, BlackBrick Cape Town offers guests and residents 24-hour controlled-access security.
Moritz explained that the concept was born out of the need he experienced as a young, mobile, multi-city, digital nomad. “The concept came out of my own need to live a more fluid and mobile lifestyle,” he said.
“I grew up in a family that was living between Germany, Italy and South Africa and later when we settled in South Africa I lived in its different centres – Joburg, Cape Town, Durban – for about ten years. So we’ve designed the network to, among other things, provide a solution for a multi-city lifestyle, which it turns out is a growing need in a digital economy.”
According to founder Moritz Wellensiek, the key-innovation for BlackBrick – the concept of creating a global network of vertical villages – offers both investors and residents far more value than any traditional bricks and mortar development to date.
“What inspires us at BlackBrick is to create an integrated global network of vertical villages, each of which offers a combination of residential, hospitality and club membership benefits,” says Moritz.
“We are likely the first developer in the world to combine these three interlinked uses in one building – but it’s when you factor in the exponential value-add of a global network of our developments that people get behind the vision.”
Moritz also noted that the rise in the remote-working trend (impact the COVID-19 pandemic), will without question amplify the value of this groundbreaking new form of property ownership and its global network to young, mobile, work-from-anywhere professionals.
“Now, more than any time in history, people all over the world can work remotely. It’s become the new normal, and we don’t see the end of the pandemic changing that,” Moritz said. “
Servicing this need with excellent technology, ergonomically designed workspaces and comfortable, contemporary meeting facilities was always a massive part of our value proposition to owners and residents.”
Impressed by the pilot project in Sandton, developer Ryan Joffe partnered Moritz Wellensiek to broaden the BlackBrick network – something Joffe also believes will offer investors extra value for money.
“Partnering with BlackBrick has brought a differentiating factor to the development and given it an instant identity as part of the broader and growing BlackBrick network,” he said. “This has allowed us to give buyers a far more comprehensive offering, with long and short-stay rental options,” Joffe said.
“Buyers get the value of the rooftop clubhouse and bar, the resident DJ, the workspaces, the boardroom, the cafe, the concierge, the security, and a host of other services and amenities you simply don’t find in a normal apartment block. “
In addition to the other investor draw cards, the development offers buyers a significant tax benefit in terms of the Urban Development Zone (UDZ) rebate, which allows purchasers to deduct 30% of the purchase price against their taxable income over five years.
The launch will take place over three days from 29th to 31st January on-site at 8 St Georges Mall, Cape Town. Anyone interested in viewing BlackBrick ahead of the launch is welcome to make a personal appointment to view and purchase a limited number of apartments in the pre-launch period.
Take a look at the amenities available at BlackBrick Cape Town below. For sales information or an appointment to view BlackBrick Cape Town before the launch, please contact Viwe Hewu, the Cape Town City Operator on firstname.lastname@example.org or +27824360012