In Black & White Artist Feature – BROKEN TOY


Name: James A Copeland

Facebook: Here
Instagram: Here
Soundcloud: Here

The Spoken Word

The chieftain of the unfamiliar with a golden touch and a heart of gold, James Copeland is the stuff of legend. Continuously striving for the edge in the most unfamiliar ways his sound is like the Cheshire Cat meets The Mad Hatter in a mixture of niche-defining proportions and has given us one of the most dynamically textured palates since the rise of individuality of the early 2000s compared to the usual sheep-herding we have today. A man with not one but 4 internationally acclaimed projects under his belt and a huge uproar with the progression of Copeland Rum, we are amped to see what comes next… A dynamo, A leader… Broken Toy is the still pushing the aural limit and will continue for years to come. Catch him in Johannesburg for Twilight Festival and back in Cape Town for Diskotopia in mid May.

The Scoop

1) Describe Yourself In Three Words

James: Rum… Making… Musician.

2) Fave Release of All Time Or Track You Go Back To For Inspiration?

James: Unfortunately all dance music is technology driven so it’s hard to go back and appreciate stuff that is outdated. I don’t have any go-to tracks that stood the test of time. Especially in my case where this is my 15th year of being in psy-business.

3) Artist To Watch Out For?

James: Because I only play my own music, I’m quite disconnected from what is happening outside of my studio or the parties I play at. It all pretty much sounds the same to me anyway. Too few people are trying to stand out, which has always bothered me about the psy scene. It shouldn’t be so trendy and generic, but 90% of the time it is.

4) Advice For The Dreamers, Trendsetters & Up N’ Comers Out There?

James: Focus on quality and have a unique angle. Anybody doing something quality in a way people never heard before is bound to be noticed. Failing that focus on quality, be as prolifically generic as possible, get as many selfies with top DJs as you can, complain about airports so people will think you’re a cool blasé DJ who has obviously made it, and take out a lot of Facebook ads.

5) What can we expect from Broken Toy in the weeks to come? What are we to look forward to?

James:  I’m taking it back to that mystery place before social media. I don’t post anything online anymore. You only get to hear what I’m making in my sets. I’m not getting a lot of studio time these days as I’m focusing on getting the Copeland Rum brand off the ground but the bit of time I am getting in the studio is having great results very quickly. I’ve got an overload of creativity to get out and that’s a good thing.

The Visual

The Audible

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