If you’re Jack Parow’s friend you can get a record deal for your birthday – Meet RufiYOLO


Started from the bottom now we here… or something like that. Last week was saw RufiYOLO turn 30 and to celebrate, so his bestie, Jack Parow, gave him a record deal under his label, Parowphernalia, as a gift.

Rufio Vegas started his career as the first half of Jack Parow’s underground rap crew, “Die Vegas en Parow Show” circa 2003.  Since then Jack Parow has gone on to become an Afrikaans rap sensation.  Rufio has been tending to his family’s floor sanding business, waiting for his chance to YOLO (or so we’ve been told). In short the 23rd October marked the end of Rufio Vegas and the birth of RufiYOLO as he started to release his first track Groeipyne as a collection of 15 unique Instagram clips.  The clips were uploaded sequentially via RufiYOLO’s Instagram account (@RufiYOLO) on Wednesday and Thursday last week.


Here’s what he had to say:

“I’m here to give South Africa basic guidelines to have the best time of their lives.  Lif e is too short to complain about trivialities, so let’s go YOLO,”

I’m not even taking the piss… he really did say that. I suppose that there is only one way to decide whether RufiYOLO stays or goes and that’s to listen to the first of his new project’s Afrikaans PowerPop tunes and the music video that came along with it. A great favour for a friend, or do you think this could be an act that we’re going to be seeing and hearing a lot more of in future?

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Im a guy with a very particular view of life... im not quite sure what that view is just yet, but when I find out I'll be sure to let you know...