H∆SHTAG$ Season II – #Gqom | Red Bull Music Academy


Red Bull Gqom

From the streets of Durban to the hard drives of Europe’s dance music vanguard via WhatsApp: these are the coordinates that map out the journey of South Africa’s recent club craze, gqom. The brash, lo-fi sound arose within local township communities and hasn’t strayed far from its roots, even while finding its way digitally into the playlists of DJs and listeners the world over. In this episode of Hashtags, we travel to Durban to explore the connections between gqom’s local origins and its shot at success in the global marketplace with South African producers Citizen Boy, Emo-Kid, DJ Lusiman, DJ Lag, Distruction Boyz, Illumination Boiz, Massive Q of RudeBoyz and Okzharp, as well as European DJs and label heads Nan Kolè (Gqom Oh!), Moleskin (Goon Club Allstars) and Joe Howard (Cotch International).

The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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