Most of you would have heard about the release of what, in most simple terms is a Facebook-style “like” button for Google, called +1. It is a new direction in search technology for the internet giant that enables users to rank the content on the web thereby making it easier for individuals to find content that is relevant to them.
The new feature is split up into 2 main areas- Seeing +1’s and adding +1’s to Google. The whole idea is that things are often easier to find when someone you know has already found it. In this way recommendations for the things that interest you most will be displayed in your search results- thus reducing the time spent accidently looking at midget porn instead of cake recipes. It also makes it easier for all of us with no short term memory left from spending too much time in raves with trying to remember that guesthouse your mate was going on about- yay for the +1.
In order to be able to +1 things, you first need a public Google profile, enabling you to recommend things and sites to other users who are also logged into their account. Yes thats right- you’ll be permanently connected to Google as it helps you find exactly what you need and enjoy on the net. When you create a profile, it’s visible to anyone and connections with your email address can easily find it (the world is waiting for you).
All of the +1’s you have added are stored in a new tab on your Google profile, which can either be kept private or shared with the globe.
What this means for all of us in the digital world is that Plus One will eventually begin to influence the ranking of sites within search results listings by users being able to choose for recommended sites to be more visible in search results- now people’s real feelings about sites will influence where they’ll be visible on the internet.
MyCityByNight has embraced the future and added our own Google +1 button- so if you have a Google account and are keen to show some love- please give us a +1