SA’s electronic trio release their new single ‘Be Yourself’ on their brand new independent record label dubbed Get Lucky Records™ (international platforms) and Sony Music Africa for their Southern African fans. This label is the next big step in the band’s career and will focus on finding solely African talent for the international market. The band are in talks with Bridges for Music to give back to the non-profit organisation with the hope to encourage Africa’s undiscovered talent to achieve global reach.
‘Be Yourself’ features a close friend from the Netherlands, DJ and Producer Boris Smith. Sharing his new sound with the world the Dutch muso has worked with the industry’s top talent such as Tiesto, Hardwell, Dannic and many more. While on tour in Europe, the band joined forces with Boris to produce the new single.
The new international record label Get Lucky Records™, formed in partnership with their manager Row Weber, is geared towards signing and empowering talent out of Africa for global music release. The idea came from the band’s first steps into the international market with signing to ULTRA Music in 2016, and wanting to open up opportunities for their fellow Africans as well as distributing their catalogue worldwide through their own label house. This move shows their confidence as a band and their sway as an independent music force across the globe. An exciting chapter to take control of their craft from the bottom up.
The band’s lead vocalist, Juliet Harding says, ‘This is my favourite track off our latest album [The Nature Within] as I was doing a lot of soul searching at the time whilst writing the lyrics – it’s an honest look into one’s self-worth and encourages everyone to be who they are and ignore the pressure to conform. There are so many people in the world and we’re all especially unique. We should not just fit in and have the courage to stop worrying about what everyone else thinks. It’s an uplifting track and pushes you to dance how you want to dance and ultimately be happy.’’ ‘Be Yourself’ is sure to climb the charts locally and abroad and has already been picked up by EDM giants, Tiesto and Sam Feldt who have both supported the track.
2017 proved to be an incredible year for GoodLuck and in the wake of their current chart success in South Africa, this ‘Be Yourself’ is sure to follow that trend. Download ‘Be Yourself’ now: https://fanlink.to/justbeyours