Friday 15 July sees two of South Africa’s musical heavyweights, Freshlyground and Goldfish, release their collaborative single, ‘Let’s Do It Again’- the official SARU song for IRB Rugby World Cup 2011.
Click the link to view a teaser of the video on Facebook: http://www.facebook.com/video/video.php?v=10150718384845433&oid=19082314575&comments (you might need to join the fanpage to view the video)
‘Let’s Do It Again’ is an integral part of the Springbok Fans Unite 2011 campaign and will be the musical flag flown in support of the Springboks. Freshlyground are the embodiment of a united South Africa with their culturally diverse line up. In 2005, their infectious single ‘Doo Be Doo’ became the most played song in the country and after winning a barrage of awards and embarking on numerous sold out world tours, they hit a milestone in 2010, recording ‘Waka Waka’ with Latin sensation Shakira, for the Official Song for the 2010 FIFA World Cup.
This year, we see Freshlyground pledge their support for the Springboks as Simon Attwell expressed, “We’re getting behind the Springboks as they look to become the first nation to win back-to-back World Cup tournaments. Our wish is that the song fires up the country to unite behind the team. We want people from all over South Africa shouting out their support as the Springboks prepare to go in to battle. Good luck Bokke!”
Goldfish are undeniably one of the hottest electro acts in the world at the moment and show no signs of slowing down anytime soon. Having toured 22 countries, playing 190 shows last year alone and having been nominated for a record-breaking 8 SAMAs, their unique fusion of live instruments and dance music has brought them worldwide recognition.
On collaborating with Freshlyground, Dave Poole commented, “It was a great experience as it developed in a really organic way. We pretty much got together and jammed, then figured out some bits for everyone to play and off we went! Doing a song which is intended to help unite the country is a great task which I think both groups where up to.”
SARU, The Minister of Sport (Mr Fikile Mbalula) together with Lead SA are promoting the BOKDAY concept, which will run every Friday for the next 15 weeks until the Springboks depart for the tournament in New Zealand. The tournament kicks off on 9 September 2011 in New Zealand, with the South African team featuring against Wales on Sunday 11 September in Wellington
for their first clash.
‘Uniting behind the Springbok team in support of their title defence in New Zealand later this year, is not just about uniting on the rugby field. We want people to Unite in every possible moment and opportunity to unify and build this country’, says Sarah Mundy, SARU Brand Manager, ‘The Springbok Fans Unite 2011 campaign song, which has been orchestrated by two of South Africa’s leading bands, is testament to the appeal and concept behind this campaign. Freshlyground and Goldfish have united to create ‘Let’s Do It Again’, a song that appeals to the new generation of rugby fans, and is as special, unique and inspiring, as our world class Springbok team.’
Supporters are encouraged to wear their official Springbok merchandise inshow of their support for the team.
LET’S DO IT AGAIN, BOKKE!
“Let’s Do It Again” will be available commercially for digital download from http://omusic.dstv.com/
Exclusive footage from the making of the single will be available on Freshlyground, Goldfish and SARU’s facebook pages on the 15th of July:
Join www.unite2011.co.za to show your support for The Springboks and www.sarugby.co.za for more info or www.freshlyground.com and www.goldfishlive.com