Facebook Is Developing A New Platform For Teens Called LOL


Cover Image | Elijah O’Donnell on Unsplash

In its latest effort to regain the mass of teens leaving its platform, Facebook has been building a new site for “discovering memes.”

The platform is called LOL and will consist of a “special feed of funny videos and GIF-like clips” using content from top meme sources and pages on Facebook. Under each meme that appears on LOL, users can react in only three ways – “Funny,” “Alright,” or “Not Funny.” It is designed to be a dedicated space for users to find viral content that can be voted on and shared. However, the new ‘platform come search-engine’ is being called cringey and “out of touch” with what teens want.

Apparently, the platform features weeks old content and the design and concept are strikingly similar to that of Snapchat’s Discover feed. LOL may also reportedly act as a replacement for Facebook’s Watch tab – the company has yet to decide whether it will be a standalone app, or as a feature within the existing app.

The platform is apparently in private beta right now and is being tested out by 100 high school pupils who got parental consent to participate and also signed non-disclosure agreements with Facebook, according to TechCrunch.

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