Facebook now offering grants and virtual training to small businesses in South Africa


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Facebook announced it’s launched a grant scheme and virtual training to support small businesses in South Africa.

Facebook’s R8.5 million grant scheme forms part of its $100 million (R1.7 billion) Global Grants Programme announced earlier this year, which aims to support 30,000 small and midsize business (SMBs) in over 30 countries.

The platform said that the programme aims to help “empower and extend a lifeline to local small business owners who have been most affected” this year.

According to BusinessTech, 217 small businesses in the country have been identified for assistance so far. Facebook hopes the grants will assist these businesses to keep their workforce going strong, help with rent and operational costs plus connect with more customers and support their community.

Administered and managed by Deloitte South Africa, the grants will be provided as both cash and advertising credits to help small businesses. To be eligible to apply for a grant, businesses must:

  • Have between 2 and 50 employees;
  • Have been in business for over a year;
  • Have experienced challenges due to Covid-19.
  • Applications will be open from 27 August 2020 – 5 September 2020 at www.facebook.com/grantsforbusiness where SMBs will be able to see whether they’re eligible as well as find out more details about the programme.

As part of its initiative to assist small businesses, the company has also set up a platform that will offer digital training, “as consumer behaviour shifts online, Facebook has also rolled out virtual versions of its in-person training – Boost with Facebook across South Africa.

“These free webinars and online resources cover a range of topics from how to take your business online, build resilience, stay connected with customers and adapt in real-time.”

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