Facebook will soon allow users to turn off political adverts

Mark Zuckerberg speaks at an event in 2016.BY DAVID RAMOS/GETTY IMAGES.

Mark Zuckerberg announced that Facebook will now allow users to turn off political adverts in a USA Today op-ed published this past Tuesday (15 June).

In response to the current US elections, Zuckerburg said that for those who have already made their minds up and just want the election to be over with, “we hear you, so we’re also introducing the ability to turn off seeing political ads.”

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Facebook will be launching the feature today, implementing it for some USA users and will make it available to all users over the next several weeks, and will hopefully extend the feature to any election held worldwide.

The feature will allow users to turn off adverts about political, social, and electoral issues from political candidates, super PACs, and any other organisation that has a political disclaimer indicating that the content is “paid for” by a politically motivated entity.

Additionally, Zuckerberg said that Facebook would still remind and encourage people to vote and that the platform would focus on boosting voter registration, voter turnout, and marginalised voices ahead of the 2020 presidential election.

Kudos, Zucky! Probably the best thing you’ve done in years!

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