In what seems to be a clear ploy to catch up with the likes of Google+ with it’s focussed privacy settings, Facebook has now made it possible for members to follow strangers as you would in Twitter (which I truely love).
Google+ entered the market earlier this year with a combination of all the coolest aspects of Facebook and Twitter allowing users to share different bits of their lives with different people- so no more wall posts from your mom regarding why there pictures of you looking very drunk with a toilet brush stuck in your ass.
A major criticism of Facebook has always been that updates are shared with all of one’s friends, leading to situations like the one just mentioned. Now you will be able to get updates from people you’re interested in but don’t know personally like celebs, government officials and us here at MyCityByNight (providing we haven’t met you and you actually care what we do everyday). The Subscribe button lets people tailor what they see in news feeds; hear from people who aren’t friends at the network, and share insights with strangers.
There are different settings available with peeps able to select an “all updates” setting or opt to be shown “most updates” or “important updates only”, such as relationship changes (in case you are waiting in the wings to swoop a hotty). So now you’ll be able to see just photos from one friend, no stories about games from another, and nothing at all from someone else- that’s a real win.
It’s very interesting that all these changes have come into effect as Google begins to lure the millions of users it has into the Google+ network. Let’s see if Facebook manages to avoid becoming the new MySpace in the social media graveyard.