Deadmau5 spends the night as an Uber driver in Toronto

deadmau5 uber

In what was probably the best bit of marketing we’ve seen from the people at Uber, global superstar dj Deadmau5 was enlisted as a driver for low cost cab service Uber X. Deadmau5 didn’t drive and ordinary taxi, but instead picked up Toronto Uber users in a McLaren 650S.

He chatted to his customers about everything from his cat to Burger King while cruising to the locations in V8, which is capable of sprinting from 0-100 in around 3 seconds.

‘lol, well that as fun… gunna keep the app handy…never know when i get bored n might wanna go out for a spin. thanks @Uber_TOR.’

– tweeted DeadMau5 after finishing his shift.

I’m hoping that we get to see similar initiatives from the local Uber teams in the next couple of months – anyone fancy a ride with Steve Hofmeyer?

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