Coca-Cola SA is testing a dumpy scheme with a new returnable and reusable 2L PET bottle

Greenpeace commentary on Coca-Cola's global plastic responsibility | Photo by John Cameron on Unsplash

In an effort to curb plastic production, Coca-Cola announced the rollout of their new dumpy scheme and new 2L PET bottles. The pilot project was launched by Coca-Cola Beverages South Africa (CCBSA) and will work similarly to their scheme with glass bottles which can be returned for a deposit.

Coca-Cola’s new returnable and reusable bottles are made Polyethylene terephthalate (PET) which is one of the most recycled thermoplastics and holds the number “1” as its recycling symbol. The new bottles will also have a paper label with ‘Returnable’ branded on the bottle and can apparently be reused up to 14 times before being recycled, hopefully creating a more green, circular plastic economy.

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And the cherry on top is the discount – once you return your first PET bottle, which costs R22, you’ll get your next ‘returnable’ purchase for only R15 for a 2l ‘Coca-Cola Original Taste’. If you’re drinking less or no sugar, the discount is greater, and you could pay only R12 for 2l drinks like like Coca-Cola No Sugar, Sprite and Fanta, depending on where you buy.

Coca-Cola’s new dumpy scheme is currently being rolled out in the Mandela Bay and Border-Kei districts in the Eastern Cape and, if successful, it will be introduced to the rest of the country.

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Image | MyBroadband




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