CJ Wallace honors his late father, The Notorious B.I.G, with his new Cannabis brand


This week, Think BIG, in collaboration with Lowell Herb Co. released their first cannabis product: The Frank White Creative Blend, dubbed after Biggie’s iconic “Frank White” alter-ego. The product is a pre-rolled pack of joints made from a “signature sun-grown California cannabis – custom blended with Orange Sherbet, Banjo, and Rattlesnake Sour Diesel.”

It’s no secret to fans that Biggie was an avid cannabis user. His son, CJ Wallace [founder of Think BIG], who was only five years old when his father was shot spoke to Esquire about getting to know his late father through memories of friends and family, “I got to talk to my uncle… I think he was actually the first person my dad smoked weed with, and I found out that we actually smoked weed around the same age. I was 16,” said Wallace.

“His first experience was way cooler than mine, in Jamaica. You know, in his homeland. I can only imagine the experience that he had. And he was with family, so he was probably very comfortable.”

“The collaboration between Lowell Herb Co. and Think BIG was born of a shared mission for social justice and a fundamental goal to herald in a new era where cannabis is no longer considered contraband, but a catalyst for creativity. Both companies are also passionately driven to remove stigmas that negatively influence public opinion” – PR Newswire

A portion of the proceeds made from The Frank White Creative Blend will be donated to California’s Prison Arts Project. Take a look at Think BIG’s incredible website right here.

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