PUMA is igniting a creative spark in Cape Town’s inner city for World Design Capital 2014, by launching a PUMA SELECT pop-up store at 137 Bree Street on 6 March.
The PUMA SELECT store designed by 3D industrial designer Ben Wilson from Wilson Brothers (www.wilsonbrothers.co.uk) in collaboration with Adam Brinkworth, of interior and architectural design agency Brinkworth (www.brinkworth.co.uk), will be open for a year and showcase PUMA’s premium product including collaborations with top designers, creatives and influencers.
The duo have crafted a space best suited to display PUMA SELECT, the brand’s luxury product which fuses performance with culture and fashion by revisiting PUMA’s rich history and innovation as a leading sports brand.
“What we like about this concept is that it addresses premium right now,” says Brinkworth. “It isn’t about being ostentatious or showing off using lavish materials. We think it’s much more about honesty to materials and the craft, and lets the product speak for itself.”
The duo’s love of English workshops and the art of creating are behind the overall concept of the Select store, with local manufacturing company Designamite assisting with the store’s construction.
To celebrate last night’s success – here’s an exclusive download link to one of Das Kapital’s tracks: (click here)
PUMA are offering our fans R500 off when spending R1000 or more on any item in the store, except Ronnie Fieg. All you have to do is come down to the store TONIGHT from 5pm, tweet a picture of anything in the store, and include your and PUMA’s twitter handles, along with the hashtag #PUMASelectCT to qualify for the discount. You’ll need to show this to the cashier to claim your discount.
So for example, the tweet will look like this:
“What an amazing #PUMASelectCT store! Thanks @MyCityByNight and @PUMASouthAfrica for my discount [insert pic]”