Countries across the globe are legalizing it and opening their doors to the fast-emerging cannabis industry and whether it’s for recreational or medical purposes, almost everyone has opened up their minds to marijuana in the mainstream. One particular cannabis product that has caught the attention of both users and non-users is CBD.
Cannabidiol or CBD is the healing and anti-inflammatory compound found predominately alongside THC and in Marijuana plants. CBD oil is extracted from the plant and in most cases, 100% of the THC (the psychoactive compound) is removed. The final CBD product can then be used as a treatment for anxiety, insomnia, chronic pain, epilepsy, Parkinson’s and can be used by adults, children and even pets.
Global interest in CBD and it’s phenomenal healing properties is so big and continuing to grow so rapidly, that it is the first medical product to become more popular than pop-culture online. Right now, CBD is officially bigger than Beyoncé, surpassing the superstar in search engine entrees since mid-2018.
According to CannabisMD’s Knowledge Navigator, a backend tool used to survey consumer trends, online interest in CBD, has spiked exponentially in the past year. The data analyzed was pulled from a wide array of user searches across the web, including over 12,000 URLs, along with social media platforms like Instagram and Twitter.
As the Navigator-generated chart shows, the number of searches entered for CBD has consistently risen since 2017, with no peak in sight. As of 2019, the tool’s graphs show CBD’s popularity continuing to surpass several popular topics, including Beyoncé, Kim Kardashian, kale and even veganism.